From November 27 through December 16, 2017, Roselle Savings Bank ran an email capture campaign designed to grow their database. Team members at each Roselle Savings location were encouraged to recruit customer sign-ups. Every customer who filled out an email sign up form was entered into a randomized drawing to win a gift card.
“A constant flow of communication between the customer and Roselle Savings Bank is a vital step forward in expanding our efforts to reach new customers and to allow current customers to take full advantage of the Bank’s resources,” Roselle Savings Bank President & CEO Detlef “D” Felschow said. “This was a great way to engage the customer and our team!”
One winner was chosen at random from each Roselle branch: Roselle, High Bridge, Cranford, and Bernardsville. The Roselle branch collected more than 100 email sign ups - more than any other single branch - and will be awarded a pizza party served by Felschow and Paula Carey, Roselle Savings Senior Vice President.
Bernardsville branch location winner Richard Hall says that he is thrilled to be the recipient of the gift card.